Literature Review Analysis Of Online Social Networks

Literature Review: Analysis of online social networks Sai Sri Mahathi Potturi CSC 540A, Fall 2014 Date: 10-29-2014 Introduction: Social networks are largely organized around users, unlike the web: The web is organized around the content. The participating users join a network, publish their profile and content about themselves and links are usually created to other users with whom they connect with. This will result in a social network providing a foundation for maintaining social relationships by finding other people with similar interests, for locating content that has been endorsed by other users. Facebook, Youtube, Orkut, Flickr, MySpace, Cyworld, LiveJournal etc have exploded in popularity at some point and some of them still continue to remain popular. Similar to these, some online companies deal with buying and selling of products proved to be very successful and have contributed a lot to the success of online networking. Product reviews on Amazon and the reputation mechanism of Ebay contributed to the growth structure of online social networks. Owing to these success stories, social networking has beco me a subject for many start-up companies offering promising return on interest. Online social networks have been present since the beginning of Internet, though not in the conventional sense. For example, a social network is formed by the graph that is formed from the exchange of messages between email users. Many popular social networking sites rely on the idea ofShow MoreRelatedStimulus And Brand Selection1125 Words   |  5 Pagesthe available literature on the association of stimulus and brand selection. The present study measured the stimulus and its impact on brand selection or purchase decision in the Indian online retail. To assess this relationship, different models have been designed to investigate and measure the stimulus. 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